Zuddl, a customizable virtual and hybrid event production platform, has announced it has raised $13.35 million in Series A funding to accelerate product development and global expansion. The funding was led by Alpha Wave Incubation (AWI) with additional participation from GrowX and Waveform Ventures.
“Zuddl’s growth can be attributed to enterprises’ need for greater customizability and control for their virtual and hybrid events. Most of our customers are global companies with remote teams, who have complex use cases that we help solve easily, all the while being on-brand,” said Bharath Varma, CEO and Co-founder of Zuddl.
“Attendee engagement is a critical pillar of any event – in-person or virtual. With Zuddl, we are leveraging our experience of running in-person events and using technology to solve engagement and event ROI. While the world slowly returns to normalcy, Zuddl helps enterprises abstract the complexity from virtual and hybrid events and focus on their core.”
Despite Zuddl being less than two years old, the platform has secured itself in the market as a highly customizable and easy to use suite of event marketing tools. Its comprehensive platform features help users efficiently create branded experiences, maximize audience engagement, execute professional events, and gather/analyze meaningful insights.
The funding will be used to expand Zuddl’s product capabilities to help brands create, produce and analyze their events. As the platform grows globally, the company aims to focus its expansion into U.S. markets.
Around the world, the platform is trusted by multiple Fortune 100 and other high-growth enterprises. Its roster of customers include Kellogg’s, Microsoft, Dicks Sporting Goods, Grant Thornton, and NASSCOM.
“After being forced to go the virtual events route during the pandemic, enterprises are now discovering the advantages of hybrid events,” said Anirudh Singh, Managing Director, Alpha Wave Incubation.
“Zuddl, through its hybrid-first model is tackling a unique set of problem for enterprise events – that of bringing customizability, control and engagement to virtual and hybrid events, without making it complicated for the event organizers. What works to Zuddl’s advantage is the fact that they are from the events industry and understand the ground realities too well.”