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What Is Revenue Marketing’s Influence On The Virtual Buyer’s Journey?

Matt Heinz explains the impact that revenue marketers have on the buyer’s journey in an increasingly digitalized business landscape.

Michael Rodriguez

With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.

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