Bringing in new customers is essential for every business. However, engaging existing customers and developing that relationship is arguably even more important. Increasing customer retention and broadening customer relationships to include additional products and services are key measures of a company’s health.
Once the buying process is complete, what happens next to your customers? Engaging existing customers post-sale, ensuring they use the offering, derive benefits from it, and are willing to share their story, is critical to growth and retention.
In this session on post-sale customer engagement strategies, Amy Bill, VP and Principal Analyst at Forrester Research, will discuss:
- Why post-sale customer engagement matters in B2B
- Description of the post-sale customer lifecycle
- Key actions to consider for marketers
Join us for this informative online seminar to gain insight into how to better engage with customers and fuel your business growth.
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