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Nurturing B2B Prospects to the Point of Action

Marketing enterprise technology in the current climate means closing sales with buyers who are already motivated. Our upcoming webinar will guide marketers toward more thoughtful demand tactics that will ultimately inspire prospects to take action.

The enterprise technology and software market is flooded with competition, meaning buyers have more options than ever before. How can B2B marketers in this space ensure that their nurturing sequence is actually persuading potential buyers to take action?

We hope you’ll join us for an upcoming webinar: Nurturing B2B Prospects to the Point of Action on March 23rd, 2022 at 2pm EST.

In this session on nurturing B2B prospects, Laura Cross, VP and Principal Analyst at Forrester Research, will discuss:

  • Differences between tactics used among buying groups over individuals
  • The B2B revenue waterfall and what opportunities lie within it
  • Tactics surrounding better demand programs (and where the nurturing process fits in)
  • Measuring ABM
  • And more!

Join us for this informative online seminar to gain insight into how to efficiently nurture your best prospects and fuel your business growth.

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