Vested, a global communications firm serving the financial services industry, has announced it is upgrading its digital potential with the acquisition of Red Lab Technologies. As a leading web design, creative development, and digital marketing firm, Red Lab deepens Vested’s ability to impact the marketing and communications challenges of its customers.
“What excites me about Red Lab is not just their deep digital expertise and skill sets. It’s their entrepreneurial mindset and creative spirit,” said Binna Kim, President of Vested. “When we bring firms into Group Vested, we look for like-minded founders and companies who will continue to sharpen our edge and accelerate our position as the leading financial marcomms business. I’m excited by what Vested and Red Lab can do together.”
The acquisition accelerates Vested’s development of design, SEO, search engine marketing, paid social advertising, and marketing automation tools. Especially when it comes to WordPress design, Vested customers will notice a difference thanks to Red Lab’s experience and expertise in the platform.
Since the Iowa-based company was established in 2014, Red Lab has been specializing in creative digital marketing solutions for companies in the healthcare and financial industries. Its comprehensive expertise in the WordPress platform allows companies to launch, analyze, and optimize campaigns that lead to better results.
Vested’s award winning platform is one of the top five financial PR firms in the industry. With offices located around the world in New York City, London, San Francisco, and Toronto, the company is one of the top global fintech names.
“We are thrilled to join the Vested platform.” said Greg Jass, CEO of Red Lab. ”Red Lab’s design, development, and digital marketing services, combined with Vested’s financial communications expertise will unlock new opportunities to amplify our clients’ brands.”
“Vested and Red Lab have been long-standing partners of the Grayscale team, and have been instrumental in building a brand that is now synonymous with crypto investing.” said Michael Sonnenshein, CEO of Grayscale. “Vested brings unique financial expertise and strategic marcomms consulting, and Red Lab brings deep development and digital skill sets. I’m thrilled to see these two partners join forces.”