Spark Your Channel, a through-channel marketing automation and sales enablement platform provider, has named Vaughn Aust as Chief Operating Officer. As an artist and innovator, Aust will lead Spark’s operations including sales, product, and customer success teams.
Aust’s “knowledge around channel, sales, marketing, demand generation, and customer success, not to mention his stellar reputation with clients, solidifies our mission to be innovative, challenge the norm, and most importantly, do what is best for the channel,” said Heather K. Margolis, the founder of Spark Your Channel and Channel Maven Consulting.Aust formerly led product and engineering on the team that innovated early scalable through partner marketing automation (TPMA) systems for the channel and has spent 25+ years leading product, technology and marketing teams in a variety of executive roles.
“I am excited to join the team and continue Spark’s mission of customer centricity, innovation and leveraging personalized video in growing sales for our customers,” said Aust. Spark You Channel offers “a truly innovative solution that is focused on what customers want and partners have asked for.”
This story premiered on our sister site, Channel Marketer Report.