Content automation software Turtl has announced it has raised $17 million in Series A funding in a move designed to empower Turtl’s marketing and sales strategies, as well as support its accounts team. The investment comes at a time of massive growth for the company, which grew revenue 70 percent in the last year.
“This is a huge milestone in the evolution of Turtl. Content automation platforms need to be accessible and easy to use across an organisation – from marketing to sales, and communications to recruitment -with non-designers having the power to make design-quality content,” said Nick Mason, co-founder and CEO of Turtl. “Our mission is to ensure enterprise content is timely, relevant and engaging for all – and this funding is crucial for us to progress to the next stage of that journey.”
Turtl’s platform is designed to advance personalized interactions with interactive content. Global users such as Toyota, Cisco, Allianz, and T. Rowe Price use the solution to upgrade their personalized content to build better customer and business relationships.
The cloud-based platform enables content generation, publishing, and monitoring activities on multiple content mediums such as brochures, sales decks, newsletters, and account-based campaigns. The solution can be integrated with CRM and marketing platforms such as Salesforce, Domo, and Marketo. It’s platform makes creating and optimizing business content easier, without sacrificing quality.
The Boston-based company was founded in 2014 on the idea that digital business messages and content can always be more efficient. Since its launch, the company has expanded its reach and revenue, especially in the United States (responsible for 60 percent of revenue), in a number of diverse industries and sectors.
The investment was led by Octopus Ventures, a firm successful in backing other startups such as Cazoo, Elvie, and WaveOptics.
“The ability to rapidly create engaging content has become critical to the way enterprise B2B organizations win and retain customers. However, this can often prove very time consuming, especially within large and complex organizations.” Uthish Ranjan, principal at Octopus Ventures, said.
“Turtl’s leading content automation technology sets out to solve this problem, enabling businesses to rapidly deliver such engaging business materials at scale, offering huge time savings.”