Automated e-commerce demand generation software Trellis has announced it has acquired Canadian marketing automation technology Apixibot. The move is designed to integrate customer data from e-commerce stores with consumer profile data from other platforms such as retail and social media channels.
“This is an exciting day for Trellis, Apixibot, and all of our clients. With the strong background of the Apixibot team and their pixel technology, Trellis is poised to further differentiate itself within the space,” said Fahim Sheikh, CEO of Trellis. “More and more merchants are relying on platforms like Shopify to build their online stores, with this innovation, merchants will be able to efficiently deploy their advertising dollars with a significantly better ROI using our full-funnel technology.”
Through the acquisition, Apixibot brings Trellis’ platform new shopper insights and marketing performance analytics. Long-term, the move will aim to enable a complete, omnichannel marketing and advertising platform.
Using AI data-driven tools, Trellis allows marketers to create campaigns that save time and increase sales. Apixibot’s intent and competitive analytics, combined with simple workflows establish the Trellis platform as a valuable solution for e-commerce merchants to leverage AI and boost ROI on ad spend.
Trellis’ platform is one of the top advertising automation solutions on Amazon thanks to its comprehensive budgeting and keyword tools. Users can create and analyze customizable video content generated automatically to boost click-through rate. According to the company, users can experience boosted click-through rates of around 7x higher than before using Trellis.
“E-commerce businesses spend significant resources on marketing but still struggle to understand what truly resonates with buyers to be able to streamline the time and effort spent on these activities,” said Parm Gill, Founder and Chief Executive Officer of Apixibot. “It has always been Apixibot’s mission to help clients better understand who is interacting with their online properties to engage with them in a more meaningful way. Joining forces with Trellis and applying our technology to their innovative platform for e-commerce merchants was a significant opportunity in a fast-growing market segment.”