“The new normal.” A trendy term that caught us off-guard but swiftly became the words on everyone’s lips – from teachers to scientists, tech innovators, to medical personnel. Although that term was spreading faster than the virus itself, no one had a definitive answer about what that would look like. Now that vaccine rollouts are on the rise worldwide, and it seems that what was once the very distant new normal is finally taking shape. And thanks to the latest in tech innovations, we can finally re-imagine the future of hybrid and virtual events.
Top tech innovations for virtual events
Although virtual events may not have the same social distancing challenges that hybrid events have, the tech innovations introduced at this time have been nothing short of revolutionary!
Virtual reality (VR) technology
Gone are the days when VR only applied to gaming. VR has taken the world by storm, particularly in the era of Covid-19. As we all grasped for a taste of what we once considered normal, VR gave virtual events an edge that many other technologies could not – simulated real-world experiences.
Many historical museums and art exhibitions turned to VR to keep the experience of cultural entertainment alive. Virtual trade shows have embraced VR to take attendees on tours. Brands have used VR to showcase tutorials or demonstrate new
product releases, and after its long-awaited arrival, virtual events could finally offer a taste of something close to reality.
We have missed human connection more than anything this past year, which was quite evident at the emergence of the global quarantine. Things felt static for a while, but virtual event platforms have evolved tremendously and are now able to offer attendees a truly personalized experience. For example, InEvent offers attendees journey reports to give you insight into multiple data points. Once you are privy to specific attendees’ journeys, you can provide them with personalized content, and even integrate personalized event agendas into their calendars. Your attendees will be able to enjoy the convenience of
preventing scheduling clashes, all the while bridging the gap between the number of people who sign up versus the number of attendees on the day of your event.
Integrated virtual event tech
On the note of active participants, virtual event technology has shifted from simple video conferencing events where attendees log in, sit and watch. Virtual events are now multi-faceted.
One event can have many branches, and attendees can choose their preferences. Main events can have breakout sessions. People can connect with other like-minded attendees at virtual networking sessions, VIP lounges, or even private rooms where attendees can spontaneously conduct one-on-one business meetings.
At this particular transition period where some countries are successfully managing the vaccination process, and people are thrilled to be surrounded by other people, hybrid events seem to be the perfect fit. Hybrid events offer flexibility and the added cost-benefit of event insurance should the unexpected occur, and the pandemic situation goes awry.
Safety regulations and Covid-19 protocols
By now, we are all very familiar with social distancing and sanitizing. Technology has already provided us with tools to make purchases online, limiting queues and increasing the flow of foot traffic.
CES (Consumer Electronics Show) gave us a taste for the future by introducing products that would continue to protect us against Covid-19. Here are the latest tech innovations that can effectively enhance safety protocols to ensure safer hybrid events.
Top tech innovations for hybrid events
Virus Risk Indicators Air quality monitors such as Wave Plus for Business from Airthings can calculate the risk of the virus transmitting within any given room. It analyzes the ventilation rate and how likely the virus is to survive under those conditions, allowing event planners the opportunity to intervene and make the necessary adjustments.
Although not new to the scene, air purifiers are much more advanced than they used to be. Products like Clean Air Zone are setting the bar high with the promise to filter out SARS-CoV-2 particles, making indoor spaces a whole lot safer.
Ultraviolet-c (UVC) radiation systems are standard in hospitals to prevent the spread of bacteria. Since the surge of Covid-19 worldwide, there has been an influx in UVC systems for homes, businesses, and other venues. UVC lights can disinfect surfaces and other items that you may come into contact with often, like bags and cellphones.
Project Hazel face mask
So we’re all tired of surgical face masks. Gaming company Razer has made face masks a whole lot trendier. Donned as the world’s smartest mask, Project Hazel includes a rechargeable ventilator with a UV sanitizer that disinfects the mask while it charges. It features voice amp technology to ensure no muffling and a clear shield, so you can say goodbye to hiding behind a mask for good.