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Podcast

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M2X: Tech Marketer Episode 9

This episode of #TechMarketerPod dives into the end of retargeting and how marketers should consider it a good thing.

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M2X: Tech Marketer Episode 8

On this episode: what tech buyers are planning on investing in, & what marketers in B2B tech can do to catch their customers’ attention.

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M2X: Tech Marketer Episode 6

On this episode of #TechMarketerPod: modern trends in B2B social media use and how to better connect with your audience across all platforms.

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M2X: Tech Marketer Episode 5

On this episode of #TechMarketerPod, AtlasIED tells us how they successfully launched a product in the middle of a pandemic.

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Guest Podcast: Risk, Reward, and Trust In B2B Business

Trust with buyers is key. How can B2B companies accomplish this? Isabel Montesdeoca & Ian Bruce from Forrester explain in this guest podcast.

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M2X: Tech Marketer Episode 4

Episode 4 of #TechMarketerPod explores what tech buyers expect from manufacturers & how to differentiate your company’s CX.

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M2X: Tech Marketer Episode 3

An AV industry PR specialist tells us about some PR mistakes she’s seen tech manufacturers make over the course of her career.

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M2X: Tech Marketer Episode 2

Do tech manufacturer/software provider websites actually provide buyers what they need to know? Find out on ep. 2 of Tech Marketer.

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M2X: Tech Marketer Episode 1

The inaugural episode of M2X: Tech Marketer lays out a blueprint for how we will help marketing departments & product managers target buyers.

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What Do Buyers Actually Call Your Technology?

When was the last time you met someone outside this industry who knew what a matrix switcher was? Here’s why marketers should know when NOT to be technical.