The Role of Video in B2B Email Campaigns
The role of videos in B2B email campaigns and how to set up videos within emails so they generate high readership rates.
Newsletters
M2X: Tech Marketer Episode 10
Josh Perlstein, CEO at Response Media, talks creative ways B2B marketers can make more engaging newsletters for their buyers.
B2B Email Marketing Trends in 2022
B2B email marketing trends need to change to ensure personalized sends that are designed to engage the recipient.
Writing Better Subject Lines for Tech Buyers
Writing B2B subject lines that target technology buyers may actually be easier than in the B2C space – IT folks want it simple and direct.
Email Localization in Your Marketing Efforts
Guide to localizing email at scale, plus a story about a Fortune 500 company that improved time to market by 250%.