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Market Research

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Where Tech Buyers Go for Product Information

We surveyed technology buyers to learn where they go for technology product information so that you can better target customers.

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Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them

What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?

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What Do Technology Buyers Want from Virtual Events?

It’s important to deliver on virtual events once you’ve convinced attendees to give their time. Here are tech buyers’ preferences.

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Our B2B Customer Experience Report Reveals Tech Buyer Expectations

This B2B customer experience report will help you make more informed decisions about how you present your products to technology buyers.

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Technology Professionals’ Top News & Information Sources

Developing your corporate technology public relations strategy? Here are the top sources tech pros use to find information and product news.

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What Tech Pros Are Looking for on Your B2B Website

We surveyed technology professionals to answer an important question: what are tech buyers looking for when they come to your website?

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What Tech Pros Really Think of Your B2B Video Marketing

Is your B2B video marketing strategy working? Here’s what tech professionals think of the videos they’ve seen.

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