Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them
What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?
Market Research
Our B2B Customer Experience Report Reveals Tech Buyer Expectations
This B2B customer experience report will help you make more informed decisions about how you present your products to technology buyers.
Technology Professionals’ Top News & Information Sources
Developing your corporate technology public relations strategy? Here are the top sources tech pros use to find information and product news.
What Tech Pros Are Looking for on Your B2B Website
We surveyed technology professionals to answer an important question: what are tech buyers looking for when they come to your website?
What Tech Pros Really Think of Your B2B Video Marketing
Is your B2B video marketing strategy working? Here’s what tech professionals think of the videos they’ve seen.
This is the Type of B2B Content Technology Buyers Want to See
We asked technology purchasers about their specific B2B content preferences. This is what they told us.
Technology Buyers’ Expectations for Spending in 2022
We recently conducted market research among tech purchasers to find out what they’re planning to buy in 2022.
Where Tech Buyers Go for Product Information
We surveyed technology buyers to learn where they go for technology product information so that you can better target customers.
What Do Technology Buyers Want from Virtual Events?
It’s important to deliver on virtual events once you’ve convinced attendees to give their time. Here are tech buyers’ preferences.