Lead Generation

Turning Your Website into a Tech Pro Lead Gen Machine

Improve your B2B lead generation website design with the following pieces of advice from those who also target tech pros.

By Adam Forziati , April 25, 2022

Most Effective B2B Content Types for Lead Generation

Different B2B content types will increase the number of leads that marketers can generate and improve lead quality.

By Staff Editor , February 02, 2022

More From Our Sister Publication

Check out M2I for tips on marketing to integrators

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TTU: Use These B2B Content Marketing Tools

We’ve highlighted a few useful B2B content marketing tools that will make tech marketers’ lives that much easier.

This is the Type of B2B Content Technology Buyers Want to See

We asked technology purchasers about their specific B2B content preferences. This is what they told us.

Technology Buyers’ Expectations for Spending in 2022

Technology buyers are spending money in 2022, and we have results to see where and why. Want to better prepare your marketing efforts for 2022 to technology purchasers? We did some market research and have results that will help you better target your buyers for 2022.

Where Tech Buyers Go for Product Information

Technology buyers have preferences to where they find your products, how they are used, and what benefits your product provides.

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