Around the world, the audience for podcasts is growing. Research suggests that in 2021 there were an estimated 120 million podcasts listeners. Forecasts project that number to grow to 160 million by 2023.
Spotify, one of the most popular audio listening apps and a leader in the podcast content industry, has announced it is upgrading its podcast management solutions with the acquisition of Whooshkaa. The Australian-based tech company is an all-in-one platform for hosting, managing, distributing, marketing, and analyzing podcast performance.
“We believe the worldwide growth potential for digital audio is still largely untapped. Through the addition of these new tools as well as the innovative team behind them, we are reinforcing our commitment to helping creators, publishers and advertisers realise the value of this opportunity,” Spotify Chief Content & Advertising Business Officer Dawn Ostroff said.
“With Whooshkaa, we will strengthen our efforts to help audio publishers of all kinds grow their podcast business and scale our ability to help advertisers reach their audiences.”
Whooshkaa’s audio broadcasting and podcasting tools are trusted around the world by some of the top names in multiple industries. Enterprise business organizations such as Toyota, Allassian, and Cloudera use the solution to create podcast content designed to engage customers, internal employees, and new hires.
The company was founded in 2016 as a new tool designed to empower podcasters and creators with an end-to-end solution for distributing audio content. Its global podcast hosting platform utilizes AI audio transcription features and text-to-voice tools available in 29 languages.
For Spotify, the acquisition of this thriving platform empowers its network of audio content creators with upgraded podcast management capabilities.
“We started Whooshkaa to give creators access to a cost effective, end-to-end audio management platform that would help bring audio to the digital age,”Whooshka Founder and CEO Rob Loewenthal said. “Now, it’s time to take our audio technology to the next level.”