Personalized SMS messaging solution Mobiz has announced it has raised $4 million in its pre-series A funding round. The startup received the new resources thanks to an investment led by HAVAÍC and Futuregrowth Asset Management, with additional participation from Launch Africa, Allan Gray E-Squared Ventures, CapaciTech, and Endeavor’s Harvest Fund.
“With an easy-to-use marketing platform, anyone at any skill level can build and send professional and impactful digital marketing campaigns to thousands of customers in a few clicks.” said Amrish Narrandes, Head of Unlisted Equity Transactions at Futuregrowth.
“We have found it a pleasure to work with Greg Chen and his team, and Mobiz should continue to deliver superior returns for its investors with its unique tech offering.” said Grant Rock, partner at HAVAÍC.
With the SMS marketing market expected to expand to $12.6 billion by 2025, Mobiz is uniquely positioned to exponentially grow in the upcoming years. With the new funding, the South African company will have the resources to fuel its global growth and product development.
The solution provides an all-in-one platform that makes it easy to create and distribute SMS messages and analytics. Users can boost their engagement thanks to the solution’s landing page personalization at scale. Its simple, no code platform makes it more accessible than ever for brands to build strong customer relationships. The dynamic features take advantage of customer data to display product recommendations and deals that lead to improvements in conversions, results, sales, and engagement rates.
Around the world, the startup is used by some of the world’s leading brands. The solution helps produce over 3,000 campaigns per month and more than 500 million engagements for 100+ leading companies such as New Balance, Experian, and Hisense.
“Effective use of first-party data is a key element that sets marketing campaigns apart, opening countless personalization and retargeting opportunities that lead to more effective campaigns and results.” Said Greg Chen Mobiz founder and CEO. “We now have the opportunity to expand further and evolve our business model on a global scale while continuing to build a product that addresses real customer needs>”