Sendlane Upgrades SMS And Email Marketing Product Capabilities

Sendlane, an all-in-one marketing automation tool for ecommerce brands, has announced it has unified and upgraded its suite of SMS, MMS, and email campaign management capabilities. The upgrades are designed to make it easier for ecommerce marketers to communicate and analyze conversations with customers on SMS and MMS-based campaigns.

“The new suite is a great opportunity for Sendlane customers to make SMS and MMS a central part of their digital marketing campaign strategies,” said Jimmy Kim, Co-founder and CEO of Sendlane.

“With tools that make it easier to create, send and track highly personalized messages to mobile shoppers, eCommerce marketers can connect to customers wherever they are and whenever they want to shop.”

Research suggests that more than 78 percent of marketers believe email communication to be valuable to overall company success. With an open rate of nearly 20 percent and a click-through rate of 11.3 percent, email marketing is still one of the most popular and most effective ways to reach target audiences.

SMS and MMS messaging is one of the fastest growing forms of business communication. Studies show that three out of four customers wish to receive offers via SMS message. In addition, SMS and MMS messages exhibit an incredible 98 percent open rate with 60 percent of customers reading text offers within five minutes of receiving the message.

Sendlane’s improved SMS/MMS suite helps marketers take advantage of both communication forms with a tool belt of advanced features such as bulk messaging, automatic tracking, AI-influenced personalization, and images.

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Around the world, more than 1,700 business organizations use the platform to deliver and analyze millions of emails and text messages every day. The fast-growing platform is dedicated to quality customer service, owning a 24/7 live chat feature with a 30 second average response time.

“Having a unified tech stack across email and SMS/MMS is the key to creating optimal customer experiences,” said Eszter Dory, Marketing Manager at T-Rex Truck Products.

“With Sendlane we’re able to engage every customer at the right time in their journey using the tool that makes the most sense for them. If your goal as a marketer is to build strong relationships by providing the information customers need when and how they need it, Sendlane is the system for you.”