Semrush, a leading online marketing SaaS company, has announced it has acquired the SEO training and marketing platform Backlinko. The acquisition is designed to help Semrush advance the tools, knowledge, and capabilities of current and future marketing professionals with training content created by experts and practitioners in the field.
“Brian Dean is considered one of the top digital marketing professionals , and we are thrilled to bring him and his team into the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the web,” said Andrew Warden, Chief Marketing Officer of Semrush.
“Digital Marketing expertise continues to be in strong demand for virtually every business, and we know our customers are constantly seeking high quality education to upskill. We are a company for marketers, by marketers and we want to help those in our community be the best digital marketers they can be.”
Semrush is one of the top global digital content marketing platforms with over 79,000 customers around the world. Leading brands such as Tesla, Apple, Samsung, IBM, and Walmart trust the platform to optimize their SEO, content marketing, competitive research, and social media marketing strategies from the convenience of a single platform.
The company offers a free professional development program called Semrush Academy, which focuses on providing digital marketers with the skills, coaching, and training they need to advance their careers and business. The program, which has helped more than 500,000 users advance their online marketing skills, features on-demand courses and lessons taught by real industry experts.
The acquisition of Backlinko helps Semrush expand its SEO product offerings and educational content on Semrush Academy. With over 500,000 organic visits per month, Backlinko is one of the top link optimization and SEO training platforms for digital marketers.
“We are thrilled to be joining Semrush. Digital marketing and SEO is more relevant and crucial to business success than ever before,” said Brian Dean, founder of Backlinko.
“Semrush is one of the first places digital marketers turn to when starting their marketing journey, so our joint efforts and combined learning library presents millions of marketers with the opportunity to learn from the best in the industry.”