In modern business environments, investing in content marketing is a highly advantageous strategy for business organizations. Research suggests that around 84 percent of businesses have a content marketing strategy, and around 71 percent of those who do report it improving their performance.
Rock Content, one of the industry-leaders in content marketing solutions has announced it has raised $30 million in Series B funding to help the platform continue to develop its product and marketing strategies. The investment was led by Unbox Capital with additional participation from Provence Capital, BTG High Growth Opportunities Fund, and Crescera Capital.
“Rock Content has the ability to operate in a wide range of markets, and within different cultures. This ability, in combination with its unique product innovation capability, places them in a privileged position to lead content marketing strategies for brands around the world,” said Unbox Capital’s Founder Patricia Moraes.
Since the company was founded in 2013, Rock Content has grown its customer base to over 2,000 global content marketing strategists. The software features several easy-to-use tools like Ion, which helps users easily create interactive experiences; Visually, an on-demand talent scaling solution; Stage, a content hub and WordPress management tool; and Studio, a powerful marketing collaboration tool.
Rock Content partners with over 400 other agencies and 80,000 freelancers to create a product that helps over 2,000 brands like LinkedIn, Oracle, FedEx, and Spotify launch effective content marketing strategies.
“We believe that content delivers superior results for brands and a better experience to consumers. Content is a more human-marketing channel impacting positively the experience of every individual with the brands,” said Rock Content’s CEO Diego Gomes. “This is why the Series B is an important milestone: we can achieve our goal to define the future of the content industry and become the best partner for marketers that are looking for ways to grow.”
Since the company was founded in 2013, the Brazilian-based brand has focused on empowering marketers with the technology to create engaging content strategies. Its diverse solutions provide access to account-based marketing, collaboration tools, meaningful brand experiences, and of course, expert content marketing guidance.
“These brands are facing challenges integrating content at the core of their marketing strategies, an overload of vendors, and an ever-growing Martech stack. We make it easy on them.” Gomes added. “At Rock Content, we pride ourselves in offering a true solution approach to help navigate these challenges and become their best marketing channel.”