Reputation, a comprehensive customer experience management software, has announced a new funding round of $150 million from Marlin Equity Partners. The investment will be used to innovate the solution’s product capabilities, expand partnerships, and enable global growth strategies.
“Not only is Reputation seeing exponential growth, but the customer experience industry is also thriving,” said Joe Fuca, CEO at Reputation. “Businesses understand the need for customer experience technology is more important than ever to reach, attract and retain customers. Reputation is at the heart of that vision. Marlin’s investment will allow us to fuel our growth as we expand our leadership in a rapidly growing market.”
In the past year, Reputation has exhibited major investments in its customer experience platform, contributing to more than 80 percent year-over-year growth. This newest round of funding follows last year’s acquisition of Navi to help solidify the relationship-building features of the platform.
In Q2 2021, the software was named a Strong Performer in the Customer Feedback Management Platform space. The solution was also named to G2’s list of the top 100 best software products for 2021 thanks to its all-in-one Reputation Experience Management (RXM) platform.
Around the world, Reputation is used by thousands of business organizations such as GM, Greystar, Waste Management, BMW, and AutoNation. With a complete suite of customer engagement and journey optimization tools, some of the world’s top brands can manage their feedback to create competitive advantages.
“We are thrilled to partner with Reputation on its quest to solidify its market-leading position within the customer feedback market,” said Nick Kaiser, Senior Managing Director of Marlin Equity Partners.
“We believe Reputation is a highly differentiated market leader with industry-leading bookings growth underpinned by robust retention rates. We look forward to building upon the strong momentum that already exists in the business and accelerating growth both organically and through M&A.”