Curaytor, the top marketing platform in the real estate industry, has announced it is acquiring Canadian tech company Fourwalls. The addition of the real estate data provider is designed to help Curaytor give its customers greater ability to understand and use data to power their marketing strategies.
“Our plan is simple: we are going to integrate Fourwalls’ expertise in real estate data — their ability to understand, visualize and extract value from it — with Curaytor’s proprietary access to thousands of social media ads, video marketing campaigns, email marketing campaigns and website data from the top agents in the industry to eliminate the guesswork in growing your real estate business,” Curaytor co-founder and CEO Jimmy Mackin said.
“Despite all the advancement in marketing technology, there’s been little to no intelligence applied to advance its effectiveness and connectivity with the recipient – the buyer or the seller,” added Mackin. “This acquisition represents our continued commitment to bringing more effective solutions to the market that focus on helping our clients win more listings through innovative, creative marketing that attracts customers.”
The acquisition helps Curaytor continue to expand its product capabilities. By using Fourwalls’ data-driven approach, Curaytor can focus on helping its users generate and convert quality leads.
Curaytor is used by some of the most recognizable brands in real estate to create valuable content, engage with target audiences, drive demand generation, and monitor consumer activities and trends. Brands such as Remax, Century 21, Compass, Keller Williams, and ERA Real Estate rely on the platform’s marketing tools to target and engage their audiences.
The company also announced that it would be retaining Fourwalls’ co-founders in executive roles. Alnur Ismail, co-founder and CTO of Fourwalls, will become Curaytor’s CTO, while Jerome Carron, Fourwalls’ other co-founder and CEO, will become Curaytor’s Director of Data Strategy.
“We are thrilled to be joining the fantastic team at Curaytor. They’ve had an amazing journey so far and what’s so exciting is their vision for the future closely matches our own,” said Ismail.
“We both believe that marketing needs to become easier, more intelligent, more open, and more results-driven, so agents can focus on what matters — especially in an industry with more agents and more competition from Silicon Valley than ever before. I’m incredibly proud of what Fourwalls has accomplished over the past eight years, and I can’t wait to see what lies ahead.”