Reachdesk, one of the top SaaS platforms focusing scaling on direct mail and gifting strategies, has announced it has raised $43 million in a Series B funding round led by Highland Europe. The gifting platform has exhibited 600 percent year-over-year growth and is one of the world’s fastest growing software companies.
“With this investment, and the partnerships and opportunities our new investors bring, we can double down on the areas that have driven Reachdesk’s incredible growth – from our truly global reach, to our unique, curated, personalized gifting marketplace and our market-defining ROI and tracking tools,” said Temy Mancusi-Ungaro, CEO of Reachdesk.
“We look forward to continuing the momentum of the past 12 months and further cementing ourselves as the go-to trusted advisor for some of the world’s biggest and most innovative marketing teams.”
Around the world in over 140 countries, Reachdesk is used by thousands of marketers to upgrade their gifting strategies. Brands like ZoomInfo, Hootsuite, and SimilarWeb have trusted the software to reduce their operational costs and improve response and conversion rates.
Its leading global B2B sending platform takes advantage of automated and integrated marketing processes to optimize gifting and direct mail strategies. Brands can create personalized gifts and determine the best strategies for distributing them to recipients.
With Reachdesk, brands can take away the guesswork of gifting strategies by taking advantage of data-driven tools that maximize ROI. With the funding, Reachdesk aims to expand its team of creators and innovators, and to further develop its product to adapt to modern trends and metrics.
Reachdesk is experiencing booming exponential growth, and is expected to quadruple its business production this year. It is one of the multi-billion dollar gifting industry’s fastest growing softwares, enabling companies to deliver experiences to the right audiences at the right times.
“While corporate gifting has long promised to be the solution to generic, spammy marketing, it has not yet matched the needs or standards of today’s companies and consumers. Reachdesk breaks the mould. Our data-led, AI-powered and integrated approach allows us to be there for our customers at every stage, via one single, simple yet powerful and trusted global platform, said Alex Olley, co-founder and Chief Revenue Officer.
“It’s this truly global approach, underpinned by unprecedented reporting, visibility and measurement that has been missing from the industry and is only set to prove even more crucial in the coming months and years. Just like every customer has a CRM, marketing automation, and a sales automation platform, we see a world where every business will need a gifting platform like Reachdesk.”