It’s no secret that video content usage experienced a huge jump in the past year. According to a Biteable study of almost 700 Surveyonkey users, 60 percent of businesses use video as a marketing tool and 94 percent of those plan to continue using it in future strategies.
Qumu, one of the leading providers of cloud video technology, has announced it will be teaming up with Socialive’s video creation platform to release a new SaaS video streaming partnership. The collaboration aims to give sales and marketing professionals the ability to produce, manage, and analyze video content to target audiences.
Customers of both platforms stand to benefit from enhanced video creation capabilities and cloud-based enterprise technology. The software provides a single platform where users can create and store their video content, as well as measure data insights gathered.
“Work from wherever, whenever is the new normal, and video is an essential business and customer engagement vehicle,” said TJ Kennedy, President and CEO at Qumu. “We’ve joined forces with Socialive to boost what’s possible with video — including production, management and distribution of video with robust analytics. Whether your employees are working from home, in a co-working space or in a corporate office, the Qumu and Socialive integration helps enable human connection in a hybrid working environment necessary for business collaboration and decision making.”
The integration helps users support diverse forms of video content. From recorded video meetings to live virtual presentations, the integration can support events with multiple speakers and allow businesses to monitor metrics.
“As the demand for high-quality video increases, the Qumu-Socialive integration provides the security that’s essential for a remote workforce, with the style and production quality needed for deeper engagement,” said David Moricca, founder and CEO of Socialive.
“We’re bringing to bear the promise of our respective technologies and empowering customers to easily create dynamic content in a more streamlined fashion.”