California-based AI tech startup Pyxis One has announced it officially secured $17 million in Series B funding led by Celesta Capital and Premji Invest. The tech company produces an all-in-one codeless AI solution designed to innovate the ways business organizations approach marketing and consumer intelligence.
The new round of funding brings Pyxis One’s total to $24 million as they look to invest in product development activities and expand their marketing footprint into new audience sectors. The company has a goal to add more than 200 AI models during the next two years to boost its automation capabilities for its customers.
“Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights,” says Shubham A. Mishra, CEO of Pyxis One. “With AI’s agility and scalability, we bridge the gap between marketers and data scientists, and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets.”
Since the company was founded in 2018, it has experienced massive overall growth of 550 percent as it now serves over 60 customers across various industries in more than 15 countries.
The platform works by equipping enterprises with the AI tools to scale and manage data-driven marketing strategies. Various AI models such as Pyxis Insights, Pyxis CoCreate, Pyxis Performance, and Pyxis Social assist with activities such as audience targeting, optimization, creative recommendations, and customer feedback. The tools combined in one platform help create a complete solution that saves organizations time and resources.
As AI increasingly becomes more popular in business strategies, Pyxis One aims to help CMI professionals, creative professionals, and marketers collaborate on strategies driven by customer insights.
“Every enterprise is either already rearchitecting themselves to adopt AI or are dependent on one or more AI-driven platforms,” said Atul Gupta, Partner at Premji Invest. “Pyxis One stands out by helping consumer-first enterprises adopt AI for their marketing and business growth without having to disrupt the business at all.”