M2X Network Badge
Podcast

What Do Buyers Actually Call Your Technology?

When was the last time you met someone outside this industry who knew what a matrix switcher was? Here’s why marketers should know when NOT to be technical.

Integrators are technical. That’s not a brilliantly-observant statement to make — but it’s a critical one, because sometimes, the people buying services from integrators (or even directly from manufacturers like you) simply aren’t as technical.

Sign up as a FREE member to gain access to our online seminars, webinars, custom market research reports, downloads, and other insights into tech marketing!

( Already a member? Login now.)

About Your Organization