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Plannuh Executives Release Second Edition “The Next CMO” Guidebook

The guidebook explores topics designed to help future marketing executives create more effective strategies and become better leaders.

David Pepin

Plannuh, a pioneering platform in cloud-based marketing leadership, has announced the release of the second edition of The Next CMO – A Guide to Operational Marketing Excellence. The downloadable book was written by Peter Mahoney, Scott Todaro and Dan Faulkner as a roadmap to successful operational strategies for CMOs and marketing leaders.

With marketing undergoing more change in trends and tactics in recent years than ever before, the book becomes an essential read for executive marketing leaders. The guidebook covers topics that equip marketing leaders with the knowledge to help create effective strategies, optimize budgets, and measure true business value.

“The world is rapidly changing and so is the marketing profession,” Mahoney said. “This latest edition of “The Next CMO” builds on a strong foundation and adds timely and practical insights designed to help current and future CMOs deliver even better business outcomes from their marketing investments.”

The book’s authors use their industry knowledge and expertise to provide marketers with useful models, practices, and templates to enhance strategies. Mahoney, founder and CEO of Plannuh, has spent over 30 years as a marketing and product executive for companies ranging from startups to large global industry leaders.

Todaro, CMO and co-founder of Plannuh, has been a marketing leader for seven different companies during his 28-year career in the industry. Faulkner, CTO of Plannuh, has experience as a business leader for international companies based in four continents during his 25-year tech career.

This second edition of the guidebook includes sections focusing on how to expand marketing strategies in the modern environment. Informational content and diagrams assist marketers interested in tailoring their marketing activities to modern trends.

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Plannuh also has announced the release of the Next CMO Community, a group where CMOs and future marketing industry leaders can come together and network on strategies to improve marketing and operations. The community already has more than 10,000 inaugural members excited to use the forum as a way to compare notes with other marketing professionals.

The group gives its members access to weekly newsletters, exclusive content, virtual events, workshops, and more to help marketers develop their leadership qualities.

“Plannuh is excited to sponsor The Next CMO Community to provide a forum and content for current and aspiring marketing leaders,” said Peter Mahoney, founder, and chief executive officer of Plannuh.

“We  were inspired to facilitate this discussion based on the reception to our new book, and we realized that there was an incredible thirst for discussion around topics related to leading the marketing function, including vision definition, goal setting, strategic campaign management, financial management of the marketing function, and team building.”