Pixlee TurnTo Announces Influencer Relationship Management Platform
Pixlee for Creators helps brands discover new ways to employ, measure, and advance their influencer content strategies.
Pixlee TurnTo, one of the top user-generated content platforms, has unveiled its newest solution for helping brands discover and work with influencers and content creators. Pixlee for Creators is a comprehensive feature designed to make it simple for brands to expand and measure effective influencer strategies.
“As the influencer marketing industry matures, it’s clear that there is an underserved portion of the industry that is focused on creating the most community-driven buyer journey. For those brands, having one partner for their UGC, reviews, and influencer strategy has workflow and cost benefits. Ultimately, there is multiplicative value to integrating influencer content across ecommerce, email, and mobile channels.” Kyle Wong, Chairman, and Cofounder, Pixlee TurnTo.
With the brand new feature, e-commerce brands will have a powerful all-in-one tool for managing and measuring their content and influencer activities. The feature provides a single platform for engaging with e-commerce communities and helps creators manage influencer marketing in multiple channels to drive more revenue.
Pixlee for Creators allows its users to gather instant insights into influencer campaign metrics and maximize ROI. With advanced analytics, the feature is a powerful tool for brands searching to discover new influencers and content creators that will help them reach potential customers.
In January of 2021, the two (separate at the time) user-generated content platforms Pixlee and TurnTo merged their brands to create a single customer-powered ecommerce growth solution. With this release of Pixlee for Creators, the company is again empowering brands with the tools to manage and grow their content strategies.
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Today, Pixlee TurnTo supports leading ecommerce brands around the world such as Cole Haan, Kenneth Cole, Alo Yoga, Alterra, and Kimpton Hotels & Resorts.
“Pixlee TurnTo has doubled-down in our effort to build the leading platform for up-leveling the customer voice across a brand’s critical ecommerce touchpoints – while automating the manual tasks associated with scalable influencer programs,” said George Eberstadt, CEO, Pixlee TurnTo. “Pixlee for Creators is integral to our vision of providing more content and more channels for brands to engage their customers, without having to add more technology to your site.”