Person-Based Ad Solution Influ2 Grows Revenue 167 Percent In 2021
In the past year, the ad marketing company has secured brand partnerships, new funding, and global expansion as it continues to drive growth.
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Influ2, a customer-based ad marketing software for B2B companies, has announced its platform achieved extraordinary growth during its successful 2021 campaign, including 167 percent revenue growth, 3x increases in monthly recurring revenue, and a 72 percent increase in employee base.
The growth, which is largely fueled by its $8 million Series A funding round led by Rally Ventures, has allowed the company to expand its leadership team and further develop its product solutions.
“2021 was a pivotal year, and this is a very exciting time for Influ2 because we have begun to move forward with building our Buying Group Marketing solution, which is designed for marketers to help sales people build relationships with buying groups at target accounts with attributable and measurable outcomes,” said Dmitri Lisitski, CEO and Co-Founder of Influ2.
“The success in our approach has not only been reflected through our momentum, but also in our continuously growing team and US expansion and we remain deeply committed to our customers and their success.”
Influ2’s platform brands itself as “the first person-based marketing platform.” Its complete suite of ad optimization tools helps marketers reach the right audiences with the right content at the right time. With detailed analytics features, the platform also allows marketers to measure their ad impact on specific people and demographics.
The solution integrates with major CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Outreach as well as all of the top media platforms like LinkedIn, Facebook, Google Ads, Yahoo!, and Twitter. More than 50 global enterprise companies such as Ajax, Cato Networks, and Minna Technologies trust the platform to grow their ROI and personalized marketing strategies.
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2021 also included a strategic partnership with One Door, a sales merchandising cloud designed to innovate retail experiences with mobile and AI technology.
“One of the major pain points between sales and marketing lies in identifying exactly who is interested in your products and then engaging with them at the right time.
This is a problem that Influ2 connects the dots on through its Person-Based Advertising solution,” said Nirosha Methananda, VP of Marketing, Influ2. “I’m excited to expand the Influ2 brand and product within the category of Buying Group Marketing.”