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One-Eighty CRM Upgrades SMS Capabilities, Integrates With Matador AI

SMS text messages are one of the most efficient ways to engage with customers, earning an 800 percent higher reply rate than email.

David Pepin

SMS marketing automation platform Matador AI has announced it will be teaming up with One-Eighty CRM in an integration that gives users upgraded messaging capabilities. 

“This integration brings all the tools our partners love about the platform – guaranteed open rates, fast response rates, and higher revenue from a text-first approach – to Canadian-based dealer partners on One-Eighty,” says Matador co-founder Nick Cossette. “We’re very happy to continue our successful partnership with CDK Global.”

SMS is a growing channel with huge potential to make meaningful engagements. The channel has as much as 98 percent open rates and a reply rate that is a staggering 800 percent higher than email messaging. 

For Matador, a marketing automation platform built specifically for car dealerships, the move continues their partnership with CDK Global, the parent company of One-Eighty CRM. One-Eighty customers can now avoid double opt-in to text campaigns for its customers.

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Auto dealers can also customize their follow-up strategies to further connect with the interests of their customers. With customized and automated follow-ups, businesses can accelerate appointment bookings and engagement timelines. 

With the integration, One-Eighty dealers have useful upgrades to their SMS engagements, a strategy that has been proven to produce efficient and effective customer interactions.