“This integration brings all the tools our partners love about the platform – guaranteed open rates, fast response rates, and higher revenue from a text-first approach – to Canadian-based dealer partners on One-Eighty,” says Matador co-founder Nick Cossette. “We’re very happy to continue our successful partnership with CDK Global.”
SMS is a growing channel with huge potential to make meaningful engagements. The channel has as much as 98 percent open rates and a reply rate that is a staggering 800 percent higher than email messaging.
For Matador, a marketing automation platform built specifically for car dealerships, the move continues their partnership with CDK Global, the parent company of One-Eighty CRM. One-Eighty customers can now avoid double opt-in to text campaigns for its customers.
Auto dealers can also customize their follow-up strategies to further connect with the interests of their customers. With customized and automated follow-ups, businesses can accelerate appointment bookings and engagement timelines.
With the integration, One-Eighty dealers have useful upgrades to their SMS engagements, a strategy that has been proven to produce efficient and effective customer interactions.