Ometria, a customer marketing platform powered by artificial intelligence, has announced it has secured $40 million in Series C funding. The funding is led by InfraVia Growth with additional participation from Octopus Ventures, Sonae IM, Summit Action, Adjuvo, and Columbia Lake Partners to raise the company’s total funding to more than $75 million.
The funding will mainly be used to expand its product development teams and fuel growth around the world, especially in the United States and Europe.
“Retail marketers have been promised personalization by almost every marketing technology vendor and yet our inboxes, as consumers, rarely reflect that promise,” said Ometria CEO and founder Ivan Mazour. “The cause of this customer experience gap lies in their tech stack. Ometria platform is built to close this gap.”
Since the company was founded in 2013, Ometria has focused on helping its users create engaging marketing campaigns with the help of AI tools. Its platform merges comprehensive data insights with cross-channel marketing orchestration to help retail marketers build engaging customer experiences. The platform sources data from multiple customer channels and funnels it into a single customer profile to allow users to target their audiences with the right content at the right time.
Around the globe, Ometria is used by 200 leading retail brands such as Steve Madden, MADE.COM, Pepe Jeans, Hunter, and Olivela. Today the company helps brands create marketing experiences for over 350 million individual customers.
The move follows Ometria’s June acquisition of Attentive, a move designed to expand the company’s product offerings to include SMS outreach capabilities.
“We will continue to invest in and develop the Ometria Co-Marketer®, which uses our dataset of 20 billion customer touchpoints, dozens of proprietary algorithms, and our decade of retail marketing expertize, to unlock the true capability of a retail marketer – unlock their ideas, and unlock their execution,” said Mazour.
“Whether through identifying suggested segments, surfacing opportunities for campaigns, or predicting the revenue that potential campaigns will drive, the Co-Marketer helps retail marketers hone their strategy. By identifying the best next steps, and implementing them right there and then, the Co-Marketer ensures that the customer experience is always unique, unified, and carefully aligned with the overall vision and growth strategy of the brand.”