Netrush, one of North America’s leading growth platforms for consumer brands, has announced it has acquired Sellozo in a move designed to drive marketing automation for brands looking to grow on Amazon. With the addition of the powerful AI-driven advertising platform, Netrush empowers the growth of modern digital-first eCommerce brands.
“The days of blind investment and paying a share of spend are over. With the acquisition of Sellzo alongside our current demand-side-platform advertising, creative and supply chain capabilities we have a truly integrated platform,” Netrush CEO and Co-founder, Brian Gonsalves said. “Marketers can now use the Netrush platform for a full funnel view including brand building, new customer acquisition, repeat customer experience, in-market PPC efficiency, in-the-box experience and loyalty. It is a win-win for all involved.”
Sellozo’s platform provides Amazon sellers with automation and market intelligence features that optimize growth strategies. Its machine learning algorithm can be used to determine optimal bids and target audiences to help brands accelerate their Amazon sales numbers. The platform executes over 500,000 bid updates on a daily basis and helps its users manage more than $20M in ad spend every month.
Since the company was established in 2017, its mission has been to provide eCommerce sellers and agencies with the data, secure storage, and automation tools necessary to succeed on Amazon’s marketplace. Annually, the company helps generate and manage $2 billion in total sales.
With the new capabilities, Netrush continues to build and upgrade a world-class ad automation platform that helps businesses grow. Around the world, Netrush is responsible for activating 3.5 billion eCommerce transactions in more than 30 countries for its 700+ partners.
“Sellozo saw an opportunity in the market for greater effectiveness in advertising spend while increasing the transparency and accessibility for enterprise brands, as well as the growing number of successful seller entrepreneurs,” Sellozo CEO, Nic Delorme said. “Joining Netrush is a catalyst moment – combining our teams will spark a flurry of innovation and enhancements to both platforms, resulting in a comprehensive world class ecommerce growth platform.”