Mobiz, a SMS marketing startup designed to help brands personalize and scale their mobile marketing strategies, has announced it is launching its flagship SMS marketing service designed to empower small and medium-sized businesses (SMBs) with an easy to use, hyper-personalized solution. The announcement comes just about a month after the company raised $4 million in Series A funding thanks to leading investors HAVAÍC and Futuregrowth Asset Management.
“SMS marketing and dynamic personalization used to require a huge marketing department and tons of money to implement, not any longer. Mobiz allows them to have the capabilities of an enormous marketing department at their fingertips thanks to our simple, inexpensive, and powerful tool,” said Greg Chen, Mobiz co-founder and CEO.
Research suggests that the SMS marketing market is growing at a CAGR of 20.3 percent in the next few years. As humans continue to rely more and more on mobile devices in their every day lives, consumers are becoming increasingly comfortable with the prospect of being contacted via SMS messages by the brands they interact with.
Statistics show that three out of four consumers are comfortable with being contacted via SMS if given the option to opt-in, and 64 percent believe brands should use SMS messaging more often to contact them.
Mobiz uses its comprehensive personalization solution to help brands create unique customer experiences and manage their SMS marketing strategies. The solution comes complete with an all-in-one dashboard, code-free features, and creative landing page templates to help brands enhance customer engagement and relationships.
For SMBs, an end-to-end SMS campaign platform like Mobiz allows them to easily create, manage, and analyze consumer responses so they can optimize every interaction and unlock valuable campaign results. The solution also features a roster of enterprise customers around the world such as Experian, New Balance, MultiChoice, and Hisense.