Customer marketing platform MessageGears has announced it is integrating its software with Phrasee technology to upgrade its comprehensive Message product. The move is designed to combine Phrasee’s AI and brand language optimization solutions on MessageGears’ industry-leading customer marketing platform to make it easier for marketers to personalize messages, analyze customer data, and build relationships with their audiences.
“We know that marketers are increasing the number of messages they’re sending and that the return on investment for email marketing messages is extremely high,” said Craig Pohan, Chief Technology Officer at MessageGears.
“Therefore, it benefits marketers to do what they can to increase the chances that marketing messages will be read. Integrating Phrasee with MessageGears enhances these odds by a nontrivial amount, which should be great news for our customers.”
The integration will provide MessageGears B2C users with the AI tools to efficiently create, automate, and analyze their brand optimized language content. Joint customers from some of the world’s top brand names will be able to optimize their brand language in real time to ensure their messages are being received by the right audience at the right time.
The integrated AI and content-testing solutions will be available on MessageGears’ comprehensive interface.
Some companies such as Party City and Rakuten Rewards have already employed the new features to optimize their email subject lines and copy, resulting in boosted ROI and campaign performance. On average, marketers using the combined solution can expect increases in email open rates (+10 percent) and click rates (+16 percent).
MessageGears’ software is used around the world by leading brands such as Expedia, T-Mobile, and Chick-fil-A to innovate campaign strategies.
Its suite of data-driven customer segmentation and message personalization features help brands deliver optimized customer experiences at massive scales. Combined with Phrasee’s AI SaaS, MessageGears can offer its B2C marketing users upgraded opportunities to engage their customers.
“We have a fantastic relationship with MessageGears and this integration is a sign of our continued commitment to ensure email marketers have access to the most advanced technology,” said Victoria Peppiatt, Chief Revenue Officer at Phrasee.
“The combined email firepower of MessageGears and Phrasee, and the spirit of collaboration, will transform the commercial outcomes for our joint customers.”