LinkedIn Targets Virtual Event Solution With Integration Of ‘Live’ and ‘Events’
The unified offerings are designed to help users engage their prospects and customers through virtual events solutions.
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LinkedIn has announced an integration of its LinkedIn Live and LinkedIn Event offerings to create a virtual events solution that enables users to stay connected with important contacts and events.
This integration of Live and Events equips users with:
- Livestreaming capabilities using third-party video services such as Wirecast, Socialive, Streamyard, etc., so target audiences can access live streams directly through a Linkedin Page or Events;
- Promotion of their products/services through ads aimed at target accounts both inside and outside of their network; and
- Updates to a page or event made by a user to be recommended to target audiences and followers through key posts.
The company also launched a new Videos Tab in conjunction with the virtual event solution. The tool is designed to archive all published video content in one location for target audiences and members to access on-demand after virtual events air.
This story premiered on our sister site, DemandGen Report.