Lewis Launches New Solution To Help Marketers Optimize Campaigns
The Observa solution analyzes AI, brand reputation, and insights to help marketers create powerful campaigns on multiple channels.
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Capabilities of the solution include audience intelligence, brand reputation and media and influencer relations insight, as well as pipeline analytics through 12 different modules.
“Across our global network we have a huge amount of analytical capability to support clients in these aims, but we needed to unlock its potential fully,” said Giles Peddy, SVP of Lewis, in a statement. “That is what we have done with Observa.”
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