The Ecosystem Attribution platform from LeadsRx is designed to map the customer journey and provide attribution analysis across the websites of network owners and partners to improve product and service promotion within an industry ecosystem.
LeadsRx Ecosystem Attribution aims to help users share first-party consumer behavior data in real-time with their partners. The data is then combined with the partner’s own first-party data to provide a complete and accurate picture of the collaborative customer journey.
Users install a tracking pixel on their marketplace site to collect data and track each touchpoint on a customer’s journey, attributing credit to each partner in the marketplace. The platform uses the unified dataset to highlight key leading insights for measuring ad performance and optimization.
Who It’s For
The solution is designed for network owners, sales agents and brands looking to measure the performance of their collaborative marketing relationships or provide performance transparency to partners.
What Makes It Special
LeadsRx Ecosystem Attribution allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone. When combined with the partner’s own first-party data, this results in a complete and accurate picture of the collaborative customer journey leading to shared insights and transparent accountability.
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