Knak, a startup marketing campaign creation software, has announced it has raised $25 million in a recent Series A funding round led by Insight Partners. With the new financial resources, the Canadian SaaS company plans to expand its product capabilities and continue growing its team of talent to deliver its customers codeless email and landing pages for their campaigns.
“We had many term sheets, and for us, Insight was the clear winner,” said Pierce Ujjainwalla, founder and CEO of Knak. “If you look at their portfolio, they have some of the best software companies in the world, and they have had an incredible ability to pick companies that really change the world. We want to be one of those companies.”
The codeless campaign creation platform is designed to help business organizations scale and accelerate their campaign creation. It features integrations with top marketing automation softwares such as Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud, and Acoustic to help users optimize their email and landing page content without having to type any lines of code.
The solution allows its users efficient creation and collaboration tools that empower marketing teams to plan, monitor, and adjust their campaign performance. With the marketing automation software industry expected to flourish at a CAGR growth of 19.2 percent from now until 2025, the new funding improves Knak’s overall chances of securing major market shares.
Since the company was founded in 2015, it has focused on helping marketing teams create reliable on-brand email and landing pages that improve campaign performance. The software is trusted by enterprise organizations around the world at companies like Google, Dish, Evanta, and Citrix.
As Knak looks to the future it hopes to use this new funding to help grow its market share and continue improving its product. The startup also plans to use the funding to welcome 48 new hires throughout the course of 2022.
“Insight’s experience will be valuable not only to us but also to our customers. We will be able to use their investment to keep innovating and growing our product offering. And having more staff will help maintain and even improve customer service as we grow,” Ujjainwalla said. “In other words, we’re not changing what got us to where we are today; we’re just revving it up.”