Inmar Intelligence, one of the retail industry-leading data platforms, has announced its acquisition of digital mobile advertising platform Aki Technologies. The move targets increased personalization in Inmar’s retail media and first-party data capabilities.
Retail e-commerce sales are projected to grow to over $6.3 trillion by the year 2024. Last year, online commerce sales grew nearly a full trillion dollars, from $3.35 trillion in 2019 to $4.28 trillion in 2020.
“Retailers need technology to scale and meet consumers’ growing expectations, especially when it comes to relevant engagement,” said Aaron Kechley, GM Media and Data at Inmar Intelligence.
“The combination of Aki with Inmar’s ShopperSync customer data offerings, will uniquely enable retailers to more powerfully use data to create impactful, personalized consumer experiences at scale. Aki’s moments methodology helps retailers to effectively connect with consumers by identifying when consumers are most receptive to advertising and then using multi-patented personalization technology to serve up the best deals and promotions that will resonate with them at a particular moment.”
The move is designed to enhance Inmar’s ability to offer personalized retail experiences with relevant experiences, contextual advertising, and real-time measurements of performance metrics. Aki’s four personalization patents empower stronger campaign results and tailored buying experiences.
Its popular services equip brands with solutions to plan digital media campaigns, execute campaigns, and measure results. Combined with Inmar’s cloud-based retail shopper centers, users can expect advanced, targeted shopping experiences on mobile platforms.
Founded in 1980, Inmar Intelligence is used by Fortune 5000 brands around the world to enable their online shopping experiences. $120B of commerce is run through the company’s unified data-driven marketing platform.
“Early on, we set out for Aki to become the company that would help great businesses grow by building more powerful interactions between brands and their audiences. This vision drove us to create a methodology that would be future-proof for the years to come,” said Scott Swanson, CEO of Aki Technologies. “With the capabilities and assets Inmar Intelligence offers, we couldn’t think of a more inspiring alliance to help accelerate the growth of Aki’s technology to its full potential and deliver further value to our customers and their consumers.”