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Influitive Strengthens Advocacy Platform, Acquires PostBeyond

The acquisition combines two industry-leading platforms for customer and employee advocacy and communities.

David Pepin

Influitive Corporation, an industry-leading software for customer advocacy and communities, has announced it has acquired PostBeyond in a move designed to empower customer-centric engagements. By adding PostBeyond, Influitive absorbs the capabilities of a similar market leader in the customer and employee advocacy space.

“Influitive has seen an increasing demand from our customers for employee advocacy and engagement solutions,” said Dan McCall, CEO at Influitive. “While our platform handles these use cases today, the ability to acquire a market leader accelerates our product and growth initiatives and will benefit our combined base of customers.”

Since PostBeyond was founded in 2013, the company has focused on enabling employees and partners of top organizations such as Scotiabank, Randstad, Dynatrace, Appdynamics, and Gainsight. Its dynamic platform unites employees across your entire organization to tell a single, complete brand story using social media.

Around the world, marketing, sales, and HR teams use the platform to drive employee brand advocacy, equip sales teams for social selling, and attract top talent. In the past year alone, PostBeyond has experienced revenue growth of over 35 percent and customer growth of almost 50 percent.

Influitive has seen similar growth recently, with 8 consecutive profitable quarters in the past 24 months. The company has also won several awards and recognitions such as being named a Top 100 Software Company, a Great Place to Work, and a 14-quarter streak leading a G2 category in customer advocacy and online community management. By adding PostBeyond, the platform only stands to accelerate its growth further.

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Influitive is trusted globally by leading brands such as Adobe, IBM, Cisco, SoFi, and Sage. Its industry-leading customer advocacy tools and services help business organizations build deeper relationships  with their employees and customers through advocacy.

“Today, most companies are using separate solutions to support their customer advocacy and employee advocacy programs, which is inefficient from both a vendor management and cost standpoint,” said Julie O’Brien, Chief Marketing Officer at AttackIQ and an Influitive customer.

“I’m excited to see the combination of Influitive and PostBeyond, which will make it easier and more streamlined for marketing leaders to build relationships and brand awareness in social channels.”