Entravision Acquires 365 Digital, Expands Ad Product And Global Reach
Adding the South African-based 365 Digital helps Entravision further expand its diverse digital advertising solutions around the world.
Diversified media, marketing, and tech leader Entravision Communications has announced it has acquired 365 Digital in a move designed to expand the company’s product and global reach. By adding new high impact digital advertising capabilities to its platform, Entravision plans on using this acquisition to further advance its digital ad products.
“We are very pleased to announce our acquisition of 365 Digital and our continued global expansion,” said Walter Ulloa, Chairman and Chief Executive Officer of Entravision. “365 Digital’s strong management team will fit seamlessly into Entravision’s growing digital business, and we look forward to leveraging their regional expertise and existing big tech representations to scale Entravision’s digital platform across Africa. This acquisition fully aligns with our vision to position Entravision as a global digital marketing solutions powerhouse, serving brands and local leaders with advanced branding, performance and programmatic needs. We’ve strategically expanded our geographic footprint into some of the fastest growing marketplaces across the globe and, as reported today in our third quarter 2021 earnings press release, digital revenue increased nearly 10 times more than the prior-year period.”
365 Digital is one of the African continent’s top online media and ad-technology solutions, with offices located in Cape Town and Johannesburg. Its platform is used around the world by over 24 million unique monthly users at partner companies such as TikTok, Anzu, Zando.co.za, OLX and EWN.Since the company was founded, it has helped brands reach audiences at scale and unlock true revenue potential.
The move represents an investment in product and global diversification for the Santa Monica-based Entravision, already a global leader in five continents. The company’s digital, television and radio content services are used around the world to target and engage Latino audiences primarily in the United States, Mexico, Latin America, and Spain.
The brand features full-stack digital solutions and a portfolio of 55 television stations and 49 radio stations. It takes advantage of major corporate partnerships with global media brands like FOX, the NFL, and NBC.
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In Sub-Sahara Africa, the digital marketplace is rapidly growing with hundreds of millions of young, digitally connected consumers. With the new acquisition, the two companies set themselves up to expand their solutions to wider audiences in both African and Latin communities. The move follows Entravision’s recent acquisitions of MediaDonuts and Cisneros Interactive as the company continues to fuel its growth in 2021.
“This is a major milestone for our company, and we are excited to join Entravision,” said Julian Jordaan, Chief Executive Officer of 365 Digital. “We see tremendous synergies between our two companies not just in traditional digital advertising, but also in digital audio, mobile and programmatic advertising. I am confident that with Entravision’s expertise, guidance and global platform, we will be able to take our company to the next level and attract an even stronger demand for our innovative services.”