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Engaging With Customers At The Peak Of Their Interest Is The Key To Converting Leads

By quickly engaging with potential customers as soon as they show interest, sales reps increase their odds of turning leads into conversions.

April 19, 2021 , Lauren Mead, Chief Marketing Officer, TimeTrade

Too often, a prospective customer visits a company’s website outside of normal business hours. Whether it’s early morning, late evening, over the weekend or on a holiday, businesses hear from prospective customers when there’s no one available to speak with them. And what do we do with these prospects who have self-identified themselves as good leads and are at their peak of interest? We typically ask them to wait until we are able to get back to them.

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