Emerging B2B Marketing Tools
Marketers say these B2B tools are becoming more useful in their work — and they might be able to help your department in 2022.
B2B marketing is no longer just about product commercials, brochures, and trade shows. Today, businesses are doing everything to show off their offerings in the best light possible.
So, here are some tools that will help your B2B business plan for the future:
LeadGenius
This tool makes it easy to create quizzes and surveys which measure what customers care about by setting preferences manually or using a pre-made template. You can then select the findings and use those results properly.
“The best thing is that you can even make your template select which results are the most important. The user can also be updated with news, events, and surveys by email,” Muskan Rai, Writer at Web Hosting Advices, says.
BIME Analytics
BIME Analytics is a digital marketing platform that helps marketers measure, analyze and optimize every part of their digital marketing strategy. The tool gives you behavioral data about your website visitors, such as where they are from, what devices they use, and how long they stay on your page.
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It also tracks users’ interests through surveys or requests for information which can be given by email or text messaging. The tools have segmentation tools to target groups of people who have similar characteristics.
Crowdfire
Analyze, schedule, and post tweets in minutes using this helpful tool. Import contacts from your email address book, search for new followers, and use the analytic tools to study how people interact with your business online.
“It is one of the world’s most powerful social media networks for B2B and B2C companies,” Rai says.
“Its various features helped us monitor competitors, analyze our strategies, and ensure we are ahead of them in digital presence. You can also build up follower lists to get ahead in a specific niche industry.”
Zapier
This tool enables the user to integrate multiple marketing platforms through a single tool and creator a workflow for multiple tasks.
Airtable
This is a platform for building collaborative applications, enabling the user to integrate with favorite apps and services. The tool includes content calendar, social media calendar, project tracker, organization chart, product planning, bug tracker, event planning, user research and project management.
Beamer
Beamer is a notification tool that is integrated within the product. The product team can push updates regarding the product, including upcoming events, recent updates and messages.