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What Tech Pros Are Looking for on Your B2B Website

Companies invest a lot of time and money into their website design. However, a lot of these spending decisions are based on what you “think” your customers are looking for. It would be helpful to have some actual data about what technology buyers want when they visit B2B websites.

Between blogs, product listings, landing pages, videos, and more, B2B tech channel companies have many pieces of website content and features to juggle. But not all websites are created equal.

We recently surveyed technology professionals from our audiences on My TechDecisions and Campus Safety Magazine to answer a very important question: what exactly are these tech buyers looking for when they come to your website?

Our new research report “What Tech Pros Are Looking for on Your B2B Website” shares these findings, including:

  • What content tech pros are looking for on B2B websites
  • How to best organize your website to meet their needs
  • Feedback on interactive chat functions
  • What makes them stay on your site longer
  • And much more

Download our new report to find out what your customers are looking for when they come to your websites – and how you can get them to engage.

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