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When designing your corporate technology public relations strategy, who should you target? What channels are best to ensure your messaging reaches tech professionals, and how should you partner with the media?
When designing your corporate technology public relations strategy, who should you target? What channels are best to ensure your messaging reaches tech professionals, and how should you partner with the media?
These are relevant questions for any marketing department to consider because even the most well-planned social media strategy, newsletter schedule, and overall customer experience won’t put your product or software in front of as many eyes if your efforts don’t include some amount of public relations.
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