We live in a fast-paced, digital world where everyone wants everything now. To meet this demand for instant gratification, organizations are turning to video content that delivers self-service buying experiences for prospects in all stages of their buyer’s journey. Research shows that:
- 87% of B2B tech buyers want self-service options;
- Video is expected to make up 82% of all internet traffic by 2021; and
- Millennials watch online videos for 2.4 hours per day while Gen Z averages 3.4 hours a day.
Video can act as a vehicle to drive self-service buying experiences. In this guide, you’ll get first-hand accounts from marketing and sales teams that use video to deliver friction-free buying experiences, as well as best practices for creating them.
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