Virtual events typically have two categories: one way is to broadcast to as many people as possible for free, or another option is to grant gated or restricted access to registrants (free or paid). We have found solutions that will help, no matter which category your B2B event/webinar is using.
Technology buyers are a quizzical bunch. They respect an incredibly-direct, no-frills approach to marketing from suppliers, but they also demand a human touch where needed.
Here we have a list of tools that may help with this customer lifecycle. The following are tools we recommend, come read more about them; Reputation, Tealeaf by acoustic, Hubspot Service Hub, and Dixa.
So what do technology buyers want from your company? How can you create a B2B customer experience which will result in them remembering you for their next purchase? Tech manufacturers and software providers need to provide their target buyers with a consistently efficient, easy-to-navigate experience if they want to earn repeat customers.
It’s important to make sure to choose tools that address the B2B needs of the business. The key is researching before selecting a tool; and just doing a Google search and picking the one that comes up on top of page one doesn’t qualify.
When designing your corporate technology public relations strategy, who should you target? What channels are best to ensure your messaging reaches tech professionals, and how should you partner with the media?
Email is a primary marketing channel that serves as the workhorse of demand generation programs, customer engagement initiatives, and more. And yet, the email creation process continues to be managed without proper marketing technology solutions in place to optimize workflow processes and eliminate inefficiencies.
Your website is the core of any B2B marketing strategy. It can take a lot of time to define and manage every aspect of your site from content to lead gen tools to SEO. Fortunately, there are a lot of software tools that can help with many aspects of website construction, maintenance and optimization.
Companies invest a lot of time and money into their website design. However, a lot of these spending decisions are based on what you “think” your customers are looking for. It would be helpful to have some actual data about what technology buyers want when they visit B2B websites.
There are a lot of software tools that can help with various aspects of video marketing. That why our editors put together this month’s Tools to Use to help you find the software you need for your next project.