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Direct-To-Consumer Retail Report Reveals Trends In E-commerce

The research reveals consumers preferences for in-app advertisements over social media when it comes to engaging with brand products.

David Pepin

Mobile consumers are becoming increasingly more interested in digital direct-to-consumer strategies from businesses, a form of selling products without any third parties involved. According to new Tapjoy research of over 11,000 consumers, almost two-thirds of mobile customers are more interested in buying directly through a brand rather than shopping through a retailer.

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