Conversion Intelligence Platform Unbounce Acquires LeadsRx
The acquisition expands Unbounce’s marketing analytics and attribution capabilities for small and medium-sized businesses.
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Unbounce, the industry-leading conversion intelligence platform for small and medium-sized businesses, has announced its acquisition of LeadsRx. LeadsRx’s powerful marketing analytics SaaS solution will help Unbounce bring upgraded marketing attribution capabilities to its diverse customer base.
“Attribution is one of the most painful parts of marketing — validating your costs and ROI to your CEO, clients and investors is harder than ever as competition and new marketing channels continue to grow at a rapid pace. LeadsRx solves these pain points for marketers by showing them which channels are performing and which aren’t,” Tamara Grominsky, Chief Strategy Officer of Unbounce said. “By combining LeadsRx’s wealth of new data with our conversion intelligence platform, we have the opportunity to deliver conversion value to marketers across a wider spectrum of the marketing funnel. We’re thrilled to welcome LeadsRx to the Unbounce team as we continue our journey of bringing conversion intelligence solutions to marketers around the world.”
Established in 2015, LeadsRx is designed to help users better understand their customer interactions across multiple digital and online advertising channels. By better understanding the values and first-party data behind their customer interactions, marketers can optimize their ROI, ad spend, and conversion paths.
Since 2009, Unbounce has demonstrated a similar commitment to helping businesses promote their online marketing strategies. Its comprehensive platform merges marketing expertise with AI technology to help users create engaging landing pages, campaigns, and copy content.
Around the world, Unbounce is the top AI-powered landing page and copywriting platform for more than 70,000 users. Its full roster of enterprise customers, featuring organizations such as Helix, Campaign Monitor, Fifty & Fifty, and Zola, have trusted the platform to power over 1.5 billion conversions.
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Together, the combined solution will enable marketers with the tools and features necessary to grow their businesses and discover new opportunities.
“Unbounce and LeadsRx share a vision for the future of marketing that machines and marketers can work better together to produce the best results possible,” said AJ Brown, CEO and co-founder of LeadsRx. “We’re bringing together some of the most creative and inventive engineers, marketing and customer services professionals — I’m excited for what the future holds and the innovative products we will be able to offer companies and agencies around the world.”