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Contentsquare Invests In Machine Learning, Acquires Upstride

The digital analytics solution invests in innovative digital technologies as a way to deepen machine learning performance.

David Pepin

According to HubSpot’s Not Another State of Marketing Report 2021, 68 percent of all businesses use automation in their digital strategies. Business leaders are investing more into AI and machine learning as a way to help optimize their digital approach. 

Contentsquare, a leading digital analytics platform, has announced it has acquired Upstride, a solution on a mission to enhance machine learning performance. The acquisition comes as part of Contentsquare’s plan to invest in AI and machine learning capabilities following $500 million in Series E funding earlier this year in May. 

“Data is the life force of our solution, and Upstride is home to some of the most creative and innovative minds in the tech industry. We are very pleased to welcome Upstride into the Contentsquare family and to start pushing new AI boundaries together,” said Jonathan Cherki, CEO and Founder at Contentsquare.

Contentsquare is used globally in 26 countries by more than 12,000 people at over 750 companies including large brands such as BMW, Microsoft, Verizon, and Rakuten. The company uses data and metrics to analyze and visualize experience behavior insights, then recommending actions that will drive revenue. 

The company has raised around $810 million since its foundations in 2012. In recent years, it has initiated a string of acquisitions including companies like Clicktale, Dareboost, and Pricing Assistant. 

Related: Qualtrics Acquires Conversational AI Platform Clarabridge

“AI will fundamentally reshape our digital journeys towards better and more personalized experiences. With trillions of user interactions analyzed daily, Contentsquare is ideally placed to lead this transformation and become one of the world’s top tech companies. We are very excited about joining such an amazing company and leveraging AI to its fullest potential.” commented Gary Roth, Co-Founder and CEO of Upstride.

Since it was initially launched in 2018, Upstride has used deep learning capabilities to innovate machine learning performance. It has raised over $3 million and has worked with several major tech brands such as GoPro, Facebook, Samsung, and Nvidia.