CaliberMind Launches New Self-Service B2B Analytics And Attribution Suite
The suite is designed to give marketers access to valuable data analytics and workflow automation so they can focus on revenue growth.
Product News
AnalyticsIQ Launches BusinessCore, New Contact Database Empowering ABM Strategies
The new database analyzes various sources to provide marketers with contact information for target accounts.
PowerChord Provides Branded Website Experiences
Powerchord is designed to help brands and dealers create and deploy branded website experiences at scale & facilitate omnichannel campaigns.
Demandbase Launches New Solution To Targeting And Engaging Accounts With Ads
Targeting Solution is designed to take advantage of AI and intent data to help B2B marketers enhance advertising strategies.
How B2B Marketers Use AI To Focus On Improving Lead Scoring
When used correctly, AI is one of the most powerful tools that marketers have available to help turn leads into conversions.
Lewis Launches New Solution To Help Marketers Optimize Campaigns
The Observa solution analyzes AI, brand reputation, and insights to help marketers create powerful campaigns on multiple channels.
Why Every Business Needs To Prioritize Great Responsiveness
During times of disruption, businesses need to adapt quickly and be responsive to customer inquiries to maintain great customer experiences.
LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing Relationships
LeadsRx Ecosystem Attribution allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone.
Ada Releases No-Code Conversational AI Platform To Help Personalize CX
Ada Engage allows companies to proactively message prospects and ensure the interactions are personalized and meaningful to improve the customer experience (CX).
Brightcove Launches Campaign Tool Designed To Streamline Video Marketing Measurement
Brightcove Campaign is targeted toward large global demand gen or outbound marketing teams in a variety of industries and verticals, who are focused on pipeline generation, campaign attribution and campaign reach and impact.