How B2B Marketers Use AI To Focus On Improving Lead Scoring
When used correctly, AI is one of the most powerful tools that marketers have available to help turn leads into conversions.
Product News
Marin Software Expands Social Ad Capabilities With TikTok Integration
The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.
Semrush Acquires SEO And Link Optimization Platform Backlinko
Backlinko adds some of the industry’s top knowledge in SEO and link optimization to Semrush’s product and educational programs.
StatSocial Launches Audience Analytics Upgrades To Silhouette Platform
The newest version of Silhouette helps marketers discover how and when to engage their audiences with social media marketing campaigns.
Sendlane Upgrades SMS And Email Marketing Product Capabilities
The product upgrades enhance Sendlane’s complete suite of SMS, MMS, and email campaign management capabilities.
Acquia Releases Machine Learning Features To Upgrade Its CDP
The “market basket” style innovations are designed to enhance Acquia’s CDP with machine learning and data analytics features.
Mobiz Launches Flagship SMS Marketing Service
The product launch provides a complete suite of SMS marketing capabilities for small and medium-sized businesses.
Gupshup Releases WhatsApp-Based E-commerce Solution
The new solution will help thousands of brands around the world set up digital “storefronts” using WhatsApp.
Pega Announces New AI Omnichannel Marketing Feature
The Next-Best-Action Customer Journeys feature helps marketers deliver personalized and relevant customer experiences.
Kiss PR Introduces Suite Of White-Label Marketing Solutions
The white-label solutions make high-quality, professional marketing strategies accessible for many small to enterprise businesses.